Industry Operations Lead - Global Accounts

关于这个机会

About the team The Global Accounts team plays a critical role in establishing and leading strategic partnerships between TikTok and the world's biggest advertisers and brands. We are looking for a strategic, data-driven and commercially-savvy leader who is able to anticipate the needs of the most advanced Global Accounts advertisers and the verticals they operate in. They will develop deep analysis, innovative marketing/media/commerce frameworks and measurable solutions to drive long-term growth of these advertisers. The right candidate must be a consultative thought-leader with strong commercial acumen, helping high-touch clients achieve their business and marketing objectives in a fast paced, rapidly evolving environment. Cross-functional collaboration with sales teams and XFN is a must to provide holistic solutions that cover product/platform, vertical and market-level expertise. Responsibilities - Support the most mature Global Accounts advertisers across Beauty, FMCG and Tech in APAC and METAP. - Identify, analyze and address the biggest opportunities for advertisers and brands that line up with their immediate and long-term business and marketing objectives. - Design strategic and actionable frameworks and solutions through close collaboration with internal (sales teams and XFN) and external stakeholders (across global and regional teams). - Design structured experimentation opportunities for advertisers to test new marketing/ media approaches and new business models that unlock growth. - Execute initiatives/programs at scale throughout the year via alignment/influence with internal (sales teams and XFN) stakeholders and external clients (across global and regional teams). - Ensure these drive Global Accounts revenue priorities, opportunity-mapping insights from product adoption, individual markets, clients/categories/brands and more alongside Global Account Directors. - Contribute to the strategic direction of the Global Accounts team; leveraging account and market-level insights to inform the short- and long-term strategy. - This is a client-facing role that requires consultative selling, relationship building and influencing via data and insights with clients across levels of seniority.

任职要求

Minimum Qualifications - 10+ years in account management/client solutions/business development roles in digital marketing, product, consulting, communications, or internet technology. - Expert understanding of the media landscape, brand building, marketing and commerce for large global brands operating in the region. - Strategic thinker with a proven track record of designing and executing initiatives from the ground-up that drive business performance and organizational impact. - Ability to gather, analyze and present data to identify actionable insights around the state of the business and build actionable next steps to improve performance. - Solid knowledge of tracking, attribution, and measurement logic; experience using major tools like GA4, MMPs, pixel implementation, Brand Lift Studies, and basic troubleshooting knowledge. - Excellent communicator and presenter, with good interpersonal skills. Preferred Qualifications - Proactive, positive and exemplifies a growth mindset. - Flexible team player who navigates a fast-paced and often ambiguous environment well. - Highly organized and self-motivated individual that is equally comfortable supporting team members and taking the lead with senior stakeholders. - Experience managing performance advertisers with a deep understanding of their triggers/barriers is a plus. - E-commerce and Creative/Brand Strategy experience is a plus.

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