Agency Partnerships Manager - London

关于这个机会

The Agency Partnership team is responsible for building long term partnerships with agencies/brands across Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging, we create a seamless experience for our users and develop deep connections with our agencies. Responsibilities: Revenue Partnership - Establish and manage client relationships with Big media agencies - Develop and execute a customer-led growth strategy - Respond to inbound RFPs, proactively develop custom ideas, and deliver up-sell and always on opportunities for your clients - Bid optimisation, budget management / pacing management - Build a pipeline of revenue - Retain and grow revenue from advertisers - Provide clients with the highest level of sales and customer service - Collaborate with internal teams globally across product, marketing, legal and engineering Campaign Planning and Management - Carry out health checks on campaigns to ensure they are set up and running as per best practice and optimised to meet or exceed pre-agreed benchmarks and targets - Facilitate clients' ad campaigns from start to finish - Manage internal account operations including account set up etc. - Conduct live platform demonstrations - Plan and build compelling storylines and data-driven presentations that are customised for clients' business and problems Product Management - Brainstorm, identify and implement advertising solutions on TikTok to deliver measurable results for clients - Serve as an external TikTok product consultant - Analyse data and glean insights to execute the client strategy and TikTok's marketing solutions

任职要求

Minimum Qualification(s) - Experience in digital media sales, ad tech, or programmatic advertising, with experience specifically managing holding company relationships. - Proven track record of navigating, presenting to, and influencing C-level executives (e.g. Investment Officers, Heads of Digital, Agency CEOs). - Experience managing a multi-million dollar book of business and a history of successfully negotiating complex Joint Business Plans (JBPs) and trading agreements. - Subject matter expertise in the full digital funnel—specifically auction/biddable media, performance marketing metrics, and social commerce solutions (e.g., TikTok Shop). - Ability to translate complex platform data, audience insights, and cultural trends into compelling business cases for WPP's strategic planners. - Demonstrated ability to lead and collaborate across internal matrixed teams, specifically partnering with Client Solutions Managers (CSMs), Product, Ad Operations, and Marketing. Preferred Qualification(s) - A strong grasp of the creator economy, short-form video best practices - A proven ability to thrive in a fast-paced, rapidly iterating, and sometimes ambiguous tech environment. - Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags - Self-starter, fast learner with a can-do spirit - The ideal candidate should also be a confident communicator, and able to organize and process information from multiple parties during a campaign set up - Demonstrated experience in working with cross-functional teams - Experience managing holding company relationships with WPP or GroupM networks (ideally)

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